Downtown Area Revitalization Committee


In 2013, the Town of Sundre commissioned Genivar to prepare a Corridor Enhancement Project for the portion of Highway 27 that runs through the Town, otherwise known as Main Avenue. The plan area extends from the entrance sign located to the west end at Highway 22 to the new entrance sign located to the east near Range Road 51. The overall objective of the report and conceptual plan is to make the corridor more attractive, informative, and functional for all forms of motorized and non-motorized transportation.

In September 2013 when the report was presented to Council, a committee of residents and business owners was struck to ensure the Corridor Enhancement Project would be successful. This committee came to be known as the Corridor Enhancement Committee (CEC).

On March 23, 2015, the CEC's mandate was changed to focus on the wider Downtown area. As such, the Committee's name was changed to the Downtown Area Revitalization Committee (DARC). 

The DARC now focuses not only on Main Avenue improvement, but the enhancement of the downtown area as a whole. It also provides guidance to Sundre Economic Development in the selection and approval of various grants, and assists by working to nurture buy-in for beautification projects including via the sourcing of sponsorships. 

The DARC's Terms of Reference can be found here.       Maps of DARC's area of focus are here.


Chief Activities

  • Acting as advisory committee to Economic Development on behalf of Council.
  • Annual Spring Cleanup.
  • Grant application consideration (Storefront Improvement Program grant, Commercial Landscape Improvement Program grant, Event Development Initiative Fund grant)
  • The DARC helps solicit sponsorships for beautification projects downtown. 

           Click to be taken to the Sundre Grants page


Does Downtown revitalization or the Corridor Enhancement Project interest you? Contact the Town office to see how you can become involved with the Downtown Area Revitalization Committee. The DARC is currently seeking one more resident volunteer member.  Click here for info.