Downtown Area Revitalization Committee


In 2013, the Town of Sundre commissioned Genivar to prepare a Corridor Enhancement Project for the portion of Highway 27 that runs through the Town, otherwise known as Main Avenue. The plan area extends from the entrance sign located to the west end at Highway 22 to the new entrance sign located to the east near Range Road 51. The overall objective of the report and conceptual plan is to make the corridor more attractive, informative, and functional for all forms of motorized and non-motorized transportation.

The Town held a number of open houses through the spring and summer of 2013 to receive the public’s invaluable input. In September 2013 when the report was presented to Council, a committee of residents and business owners was struck to ensure the Corridor Enhancement Project would be successful. This committee came to be known as the Corridor Enhancement Committee (CEC).

In October 2014, a plan for a pilot project to enhance Main Avenue was presented to the public by the CEC. Following this, the pilot project was taken over by Alberta Transportation, from which point the Town has been working with AT to develop a long-term and sustainable solution to the issue of traffic, pedestrian safety, and aesthetic appeal of the Main Avenue corridor. 

On March 23, 2015, the CEC's mandate was changed to focus on the wider Downtown area. As such, the Committee's name was changed to the Downtown Area Revitalization Committee (DARC). 

The DARC now focuses not only on Main Avenue improvement, but the enhancement of the downtown area as a whole. It provides guidance to Sundre Economic Development in the selection and approval of Storefront Improvement Grant recipients, and assists by working to nurture buy-in for beautification projects including via the sourcing of sponsorships. 

The DARC's Terms of Reference can be found here.          Maps of the area of focus of the DARC are here.


2015 Projects

  • New signage for the Visitor Information Centre to enhance a new Way-finding Project will be completed in 2015; the sign structure's design will be strongly contributed to by the DARC. This project is being led as a joint initiative by the Community Services and Economic Development departments. 
  • Storefront Improvement Program - extra funding was added in 2015, please contact the town to find out how you might qualify. Applications must be received by August 31, and work must be completed by December 1st of the calendar year. The DARC advises the Economic Development department about which applications should qualify. 
  • In May 2015, the DARC started a new Spring Clean Up program that is hoped will become an annual event. 
  • The DARC helps solicit sponsorships for beautification projects downtown. 


Current Programs

Sponsorship Programs (the Sponsorship Program is in the process of being redesigned. For information on how to sponsor benches, planters, and other streetscape furniture, please contact the Town Office)


Highway Corridor Storefront Improvement Program

            Click to be taken to the Sundre Grants page



Does Downtown revitalization or the Corridor Enhancement Project interest you? Contact the Town office to see how you can become involved with the Downtown Area Revitalization Committee.